It is our belief that the power of great design helps to communicate your message but Ultimately, it is the text content of your website that will appeal to your customers and that will help you get good ranking search engine result pages.
Clients usually give you a wish list for their new site/product. Most of the time this is a feature list and it is your job to see how these features relate to user needs and expectations of the product and industry in general. You can easily look for patterns in existing products or competition.
Ask for brand guidelines if available. You need to find out if your future work will be constrained by already-established brand guidelines. Ask about corporate colors, design preferences, symbols, brand messaging. Brand consistency is critical and you need to identify possible areas where previous designs may not have been successful in achieving this consistency.
Your website represents your company. If your website content writing is sloppy, bloated or confusing, your brand will look sloppy, bloated and confusing – and you’ll lose sales, no matter how good your products or services are. On the other hand, great web writing can help you across the board. Your blog posts will earn more shares, your pages will earn backlinks and your site will start to earn trust the moment visitors surf on.
A website that produces good ROI is a living, breathing, changing asset for your business. Building and maintaining that website should be more than just a one-time business transaction, because your website is a digital storefront and the way you connect with clients, customers, and leads.